palmer//harding was founded in April 2011 by Levi Palmer and Matthew Harding, both alumni of London's Central Saint Martins. They have created a luxury fashion brand that has dressed some of the world’s best including the likes of Michelle Obama. They have always had a strong wholesale side of their business but their ecommerce presence lacked the structure to scale their business.
The goal of this project was to generate stable revenue for the brand with the ambition of scaling revenue and into more international markets.
While we were seeing steady growth month on month in overall sales we saw the highest growth of palmer//harding with our expansion in the Middle East during the period of Ramadan.
This growth came from analysing the success from previous ad campaigns in this region. As Ramadan is a very important spending and gifting period, we saw this to be the perfect opportunity to expand and obtain a bigger market share in the middle east. We crafted specific campaigns using localised ad copy and creatives to appeal more to the target audience.
We focused on the core values of Ramadan in our ad copy to help create a more personalised touch while also promoting sales during the key moments of this period.
We went beyond traditional methods of finding audiences to target by creating Ramadan specific audiences in Klaviyo from purchasers and engaged audiences from the previous year. Using Klaviyo’s shared audience feature we were able to build high quality acquisition and retargeting audiences on Meta and Google.
In the month of March we saw a 46% increase in Shopify sales. This was largely due to the impact from our Middle Eastern expansion with 3 of the top of revenue drivers for the period being located in this geographic region.
This progress was followed by a 91% increase in the weeks to follow seeing the total ROAS for the account reaching 13.92.