How Strike Digital obtained a ROAS of nearly 50 for an international furniture company on Google Ads

Ziyaz is a Peruvian furniture and interior design company. One of the top retailers within their field, they have multiple stores across the metropolitan Lima area. Peru was unfortunately a country extremely badly affected by Covid in 2020, which forced Ziyaz to expand the e-commerce size of their business.

Ziyaz approached Strike Digital to boost their online revenue through advertising, and take more dependence away from their brick-and-mortar sales.

Ziyaz had run Google Ads before our partnership, which allowed us to examine previous campaigns from which we could build our structure. Most of their previous campaigns were ran under the “Traffic” objective, which while logical, and will bring a high level of clicks, will not achieve the optimal level of sales. Taking this into account, we focused our efforts on Conversion campaigns which would be optimised for Purchases, across Search, Display, Shopping, and YouTube. We broke down their products by best sellers, and put these at the forefront of our offering and creatives, knowing we could retarget users after they click with a larger variety of products. 

After fixing their Google Tag which had been incorrectly installed on their website, we agreed on our campaign structure, budget and copy, and launched the campaigns across Peru.

For €3,000 spent, we brought in a revenue of €147,000. This is a ROAS of just under 50 which is far above industry standards for conversion campaings.